Chapter 4 questions Essay

1. How do relative ethics compare to universal ethical standards? Should ethics ever be relative? Provide a rationale for your response. Ethics are a set of beliefs about right and wrong, good and bad. Universal ethical standards are norms that apply to all people across a broad spectrum. These six core values being trustworthiness, respect, responsibility, fairness, caring, and citizenship. Ethics should never be relative because their ethical standards shift depending on the situation and how it relates to them. This kind of two-face thinking is dangerous because it can help people rationalize bigger and bigger ethical deviations. 2. What is an ethical dilemma? Give 3 examples of ethical dilemmas that workers or managers might face in a business setting. An ethical dilemma is a decision that involves a conflict of values; every potential course of action has some significant negative consequences. Some examples of ethical dilemmas could be: Noticing an employee stealing from the company, Employees bending the rules of the company, or a supervisor demanding that you do something illegal. 3. Compare the role of the individual and the role of the organization in ethical decision making. How can business promote an ethical climate? As an individual you will have factors that come into play as you face ethical dilemmas. Your personal needs, your family, your culture, your religion, and your personality traits like self-esteem, self-confidence, independence, and sense of humor all play a significant role. As an organization the CEOs, and managers must communicate their personal commitment to high ethical standards and consistently drive the message down to employees through their actions. Business can promote an ethical climate by setting the best example for the employees. Communication will help promote an ethical climate, as well as enforcing consequences for violations of the ethics policy. 4. When might the need for social responsibility conflict with the need to maximize profits? When the needs conflict, how should a firm decide which  path to pursue? Social responsibility is the obligation of a business to contribute to society. A company’s goal is to make profits and without company profits other contributions are impossible. A company can choose to make no contribution, a responsive contribution, or a proactive contribution depending on the businesses values, mission, resources, management philosophy, and ultimately its position on social responsibility. 5. Do you believe that employers should respond to employee needs for work-life balance? Why or why not? What are the trade-offs? Yes, employers should respond to employee needs for work life balance. It creates a workplace environment that respects the dignity and value of each employee. It ensures that hard work, commitment, and talent pay off. It moves beyond minimal safety requirements to establish proactive protections. The best employees respond to the ongoing employee search for balance between work and personal life. The employees will work harder for the company and keep longer term jobs. People will appreciate the extra mile the company goes for its employees, giving you more highly qualified applicants to choose from. 6. What are the 4 consumer rights originally outlined by President Kennedy in the early 1960s? How would you rank those rights in terms of importance? Why? The four consumer rights are: The right to be safe, the right to be informed, the right to choose, and the right to be heard. I rank these in importance as follows: 1- The right to be safe (I don’t want to be hurt or lose my life due to faulty products.) 2- The right to choose (I want to be able to choose where and when I purchase products to best suit the needs of my family.) 3- The right to be informed (It is important to me that I know the companies I deal with are legit and ethical, as well as what goes into the products I buy.) 4- The right to be heard (I think it is important to be able to express your complaints to a company and that they learn from customer experiences.) 7. Define the concept of planned obsolescence. Is this strategy ethically unsound? Why or Why not? Planned obsolescence is the strategy of deliberately designing products to fail in order to shorten the time between purchases. This strategy is ethically unsound because it thins the consumer wallets and abuses consumers trust. Consumers are willing to pay more to buy products from a socially responsible company. 8. What is the difference between corporate philanthropy and corporate responsibility to The community? Which do you think is better? Why? Corporate philanthropy is all the donations a business has made to nonprofit groups including money, products, and employee time. As where corporate responsibility is business contributions to the community through the actions of the business itself rather than donations of money and time. I think corporate responsibility is better because the company is taking action itself to contribute to the community, rather than just throwing money at the problem. It shows more heart, and more effort, and more dedication to the community. 9. Define sustainable development. What are 3 examples of successful companies that have pursued sustainable development programs? Sustainable development is doing business to meet the needs of the current generation, without harming the ability of future generations to meet their needs. McDonalds (recycling cooking oil and cardboard), Dell (going fully carbon neutral), and Pepsi (cutting emissions from fertilizer) are three examples of successful companies that have pursued sustainable development programs. 10. How can domestic companies that outsource manufacturing to foreign factories ensure that their vendors adhere to ethical standards? Companies can bring together their own values with the laws of both the United States, and their host countries. Most socially responsible companies establish codes of conduct for their vendors setting clear policies for human rights, wages, safety, and environmental impact. Codes of conduct work best with monitoring, enforcement, and the commitment to finding solutions that work for all parties involved.

Purpose and Meaning of Education Essay

Outlines: 1. Definition of the Education 2. Education in Islam and its importance 3. Purpose of Education 4. Peace and Prosperity through Education 5. Education as a best weapon 6. Education as a bridge to social and global brotherhood 7. Standard Education across the globe 8. Education can make this world a better place to live on 9. Education, the only survival for Humanity 10. Conclusion Poverty is my pride, struggle is my way of life, education is my weapon and love of Allah is my strength. (Hazrat Mohammad PBUH). Education in its general sense is a form of learning in which knowledge, skills, and habits of a group of people are transferred from one generation to the next through teaching, training, research, or simply through auto-didacticism. Generally, it occurs through any experience that has a formative effect on the way one thinks, feels, or acts. Islam has put great stress on Education. The very first word of the first revelation was â€Å"Iqr’a† means read. The Holy Qur’an emphasizes more that seeking of knowledge is compulsory upon every man woman. Islam has given very clear instructions for the Education and has made it compulsory for all the genders equally. The purpose of education according to Islam is to serve the humanity in every possible way and lead a peaceful life by obeying the commandments of Allah (the only creator of the entire universe). Lack of education is the root cause of every trouble and misery. It is education only by which we can bring change, peace as well as prosperity in the world. Our aim should be clear in this regard that the only possible way to make human life as better as we can is education only. We know very well that education is the only weapon which is the best anti-biotic to every evil cause. We can destroy every evil strength through this weapon and bring desirable changes in every part of the globe. Today when we look at the world we find it divided on the bases of religion, race, colour, caste, creed and tribe. Sectarian and ethnic discrimination has drawn the boundaries of hate and egotism. We can overcome all these by spreading education in the entire world and make it a way towards social and global brotherhood on the basis of humanity. Past history proves that human is the most furious creature on this planet which is why today we see this bloody picture and insecurity all over the world but if we adopt the education in our characters and deeds we can surely make this world a better place to live on. When we speak about standard education it means there should be same and qualitative education across the world so that every human being can seek it in the very same like others do. Standard education will destroy the poverty, misery, and hunger from the world. No any other human doctrine can stop the destruction of human beings except the education as it the need of the hour as well as the only way for the survival of humanity. Conclusion. From the above mentioned facts and realities it is quite clear that the meaning, purpose and cause of education should be to serve the humanity without any kind of discrimination on the basis of equality so that we can make our world a place better to live on peacefully and purposefully.

Pre1914 prose study Essay

A single eye opens. On the dark, damp night of November, Frankenstein’s creation at last exists. Chapter 5 shows the awaking of his creation, literally his child. For so long he toiled, working towards this moment. But for what? For when the time came, only negative attitude was expressed. And so Victor deserts his â€Å"monster†, plunging the creation into complete darkness, lost, lonely and unaware. Frankenstein wants nothing to do with it, but to his creation, Victor is his everything. He made him; he is his mother, his father, and ultimately his God. Although, to say that Victor is a parent is rather ironic; it’s such an inhumane way of creating a living human being, such a ‘masculine’ form of science cannot work, it’s not naturally correct to deny the feminine act of child birth. Also, Frankenstein never once considered what he would do with the creation once he is alive; therefore, Victor fails as a parent. Frankenstein never educated the creation, and denies loving it. In the absence of love, Frankenstein’s Monster is forced to learn the hard way. The reactions he received drives the creature to realize that appearance and physicality is an important part of the public’s vain judgments. Rejected, uneducated and even nameless, it’s distanced from humanity and branded with such names as ‘wretch’, ‘daemon’, and ‘monster’ in which most of the names are from his creator’s own mouth. Such a gentle soul never had any physical contact with the human race and therefore attaches itself to the De Lacy family. Soon developing new emotions and sensations, he gains pleasure from help the family suffering from poverty. In return, he gains a steady education, Just like a child, and with a child, his knowledge builds off the teaching of Felix De Lacey. An important factor in this is the books he reads; Plutarch’s Lives, Volney’s Ruins of Empire, Goethe’s The Sorrows of Werther and most importantly Milton’s Paradise Lost. All of them represent the idea of romantic thinking in which Mary Shelley was associated. When presenting his arguments, he quotes from one such book: â€Å"I ought to be thy Adam; but I am rather the fallen angel, whom thou drivest from joy for no misdeed† (p. 77-8) He quotes Paradise Lost and relates himself to one character. Satan. Judged by his appearance, the public see him as evil and yet he is a tragic character, isolated from the world. He sees this mirrored in Milton’s Satan. Believing that perhaps the De Lacey family may accept him as a normal person and with that only to fail, was the stimulus to the beginning of his transportation from love to hate. Demonstrated in this novel is that creation isn’t just finished at the beginning of life. Frankenstein gives birth to this child of science, but makes him what he is branded, and ultimately what he is. A monster. By deserting him, he created an isolated and suffering being. With addition to being rejected by any other living person, this makes him a tragic figure. Victor was deeply self-absorbed, never once thinking of the welfare of his creation, but rather how to distance himself further from it. But, when moved by the monster’s happenings, he agrees to make a female partner. But again, he abandons him for his own welfare, and will not complete his companion. After making his creation, he fears making another double of his regret. The creature denies this though, he only wishes for a companion for the rest of his days on earth. Yet roles are reversed in the heart of the novel. In the beginning, power is mostly in Victor’s possession but by the time of meeting, the creature dominates, leading Victor into the wilderness of the mountains.

Art, the voice of individual Essay Example | Topics and Well Written Essays - 1500 words

Art, the voice of individual - Essay Example Governance supervises the activities of every member of the society including artists. In the past, oppressive governments discouraged the liberty in arts. This made artists become more determined in expressing their works through creative means. From history, politics have always been in constant conflict with the freedom of expression which, coincidentally, made the industry thrive. Through the criticisms of governments, arts have become so celebrated that today most media houses have a creative editorial on the state of governance, social welfare, and even politics within the societies they exist in. This coincidentally validates W. Benjamin’s claims that political values have led to the development of the modern day art (Arthur 66). Arts and craft are expressions of opinions. This simply implies that the two are authentic and do not require any approval from a third party to be accepted as being so. Freedom provides for the right to hold and express opinions on whichever topic rife within the community. Unfortunately, politics has been one of the most common topics within the society thereby attracting more opinions from the populace. Controversies lead to the development of more opinions from people most of which are negative. This explains why only controversial leaders have always been opposed to the growth and development of arts within their societies. A society, on the other hand, refers to a group of people living together in an organized community. This thus implies that the people in a society share certain aspects of life such as culture, norms, and practices. The order inferred to in the definition of society is instilled by politics. A political system entails a structured system of personalities charged with the governance of a country or a region. There are different types of political structures key among which include democracy. Democracy refers to a type of political system in which political leaders are fairly elected from

Aviation security Essay Example | Topics and Well Written Essays - 1000 words

Aviation security - Essay Example It promotes the growth of business activities such as tourism and import and export of goods and services. The primary objective of policy document entails addressing the issues related to security threats in Alexandria International airport in order to improve security (Kirsch & Rockwell, paras.1-3). Security should be as a paramount issue by the management of the airport. The management should play a proactive role in addressing security matters. Cases of accidents should be properly investigated, as the industry regulators require it. These investigations should be carried out in a free and fair manner to build trust of the concerned parties. Alexandria International Airport should liaise with private investigators whose responsibility will be to verify the authenticity of investigative reports (Department of Transport, Pg. 8). The airport needs to invest in the modern state of art security apparatus that will help mitigate the number of accidents and terrorism activities. However, prudence must be applied in purchasing such equipment, and procurement procedures have to be strictly adhered to. Procurement procedures ensure that procuring entities get the value for their money when they purchase commodities. The functionality of the equipment is another vital element that should be put in place to ascertain whether they have been designed to control insecurity. It may also help to determine whether they can counter breaches in security. Their strategy is meant to ensure that the airport is well prepared to contain emerging security breaches in time (Department of Transport, Pg 10). A major issue of concern with the airline industry is on environmental pollution. The industry has been accused of being irresponsible in protecting the environment. Carbon levels released from the industry have been increased hence depleting the ozone layer. The trickle down effect has been an increase in the number of cancer cases caused by

The United States's Balance of Payments Essay Example | Topics and Well Written Essays - 1250 words

The United States's Balance of Payments - Essay Example A transaction is generally referred to as the exchange of an asset for another or an asset for many other assets. International transactions are listed in the balance of payments on a double entry basis as in business accounting. This principle enables each transaction to yield two offsetting entries with values equal so that the debit and credit entries balance each other. Transactions are valued according to the market prices and are recorded in occurrence of a change of ownership. Changes of ownership on goods, services, and unilateral transfers make up the current account, transactions in financial assets and liabilities constituting the capital account. According to International Monetary Fund in its strife for international comparability, balance of payment refers to â€Å" a statistical statement for a given period showing (1) transactions in goods, services, and income between an economy and the rest of the world, (2) changes of ownership and other changes in that economy’s monetary gold, special drawing rights, (SDR’s), and claims on and liabilities to the rest of the world, and (3) unrequited transfers and counterpart entries that are needed to balance, in the accounting sense, any entries for the foregoing transactions and changes which are not mutually offsetting.† In United States, balance of payments is prepared by the Bureau of Economic Analysis (BEA) and the U.S. Department of commerce on quarterly basis. In this view, an economy is considered to be composed of economic entities with a closer degree of association to given territory than with the other. In U.S. balance of payments, the economy is made of over 50 states. Balance of payments according to the principle of double-entry of business accounting provides for every increase in an asset to be offset by decreases in other assets or increases in liabilities. As such, an increase in an

Internet crimes Essay Example | Topics and Well Written Essays - 3000 words

Internet crimes - Essay Example Another is spamming, the odious practice of sending unrequited e-mails, or messages through mobile phones, etc. It is seen that there are a number of antifraud and Cyber crime laws in the United States, prominent among which are the Electronic Communication Copyright Act, Electronic Communication Privacy Act, etc., and finally, Computer Frauds and Abuse Act, which seek, through legislative armaments to reinforce cyber laws. However, it needs to be said that, to a very large extent the efficacy of the local laws and prevalent customs determine the course of complaint institution and its final results to a very large measure indeed. The system needs to be ever vigilant so that no hacker would even contemplate transgressing the rights of ownership and usage of established cyber boundaries, or indulge in any other kind of illegitimate practice. (250 words) All types of fraud scheme that is done by the Internet are called Internet fraud. For this purpose fraudsters use different facilities of the Internet e-mail, chat rooms, websites etc. There are different types of Internet frauds in the world. The common types of internet frauds are credit card related frauds, phishing, prize money, free travel offers, etc. Online purchasing and e-business is very popular in this time. Fraudsters use this opportunity very well. So the number of Internet crimes like Internet frauds is increasing year by year. To show different Internet fraud rating in the year 2007 is given below. This report is published by NLC’s Fraud Center. It indicates the top ten Internet frauds in 2007. (2007 top 10 internet scams, (n.d)) From this it is crystal clear that the loss due to Internet fraud is very much. Internet users who had awareness about the Internet fraud will try to take precautions against this. Everyone can avoid the internet fraud and

Health Care Management Research Paper Example | Topics and Well Written Essays - 2000 words

Health Care Management - Research Paper Example Frequent readmissions occur due to problems related to chronic infections, which are preventable. This article will give a review of a selected hospital related with problems of E.R (emergency room) overcrowding and frequent readmissions. In health care management, there is a minimal number of individuals who utilize hospital emergency department services repeatedly and outstandingly (Hall, 2008). This also includes in-patient services which pose as, their primary source of health care. Some of the most common problems related to frequent hospital readmission include chronic illnesses, mental illness, substance abuse and homelessness (Ken, Young & Spillane, 1998). Even though, these patients are few, they contribute to a large percentage of medical care costs and exploitation of scant hospital resources for conditions that could have been prevented or treated in common societal settings. These recurrent hospital care users promote congestion in the emergency unit hence leading to hig her health care costs for each individual. Demonstration projects and research carried out by hospitals, local governments, non-governmental organizations and community organizations confirm that frequent health care users can be supported in a more efficient way based on case management (Kirby, 2010). This service can direct them to a suitable primary medical care, housing and other community-based services. Advantageously, the service is cost-effective and enhances exploitation of health care resources for their entire society. The case management services are economical and technologically complicated (Richardson, 2009). Through analysis and research, patients noted to use these services patently reduced their dependence on use of ambulances, emergency departments and hospital in-patient services (Richardson, 2009). Most frequent users show reductions in the exploitation of these public services among others. The governments in different states have strived in meeting the require ments of frequent users by not overstretching the extension of the state services (Byrne, 2003). Many state officials have come up with the idea of a beneficiary system whereby the frequent patients are placed as beneficiaries of the system. They receive publicly-financed health services which are rather expensive. Identifying and addressing necessities of these frequent users should be a component of achieving broader health policy goals. Development of healthcare insurance coverage must include appropriate services for these frequent services (Hall, 2008). The needs of the frequent users can be improved further through quality improvement programs. This will help reduce disparities caused by medical reliance on the overburdened emergency rooms (ER), thus creating habitable cities that respond to other exceptional populations like the veterans (Ken, Young & Spillane, 1998). This ensures that the frequent patients get improved healthcare through this improved healthcare system. Nume rous studies conducted in the health field show that the communication factor has contributed largely to frequent patient readmissions in most hospitals. Lack of communication links between patients, hospitals, providers and skilled nursing facilities (SNFs) is the most common cause related to frequent hospital readmissions (Richardson, 2009). An example is the study carried out of readmission cases of patients with chronic obstructive pulmonary disease (COPD). The results

Litrture review on self and identity in stutters Essay

Litrture review on self and identity in stutters - Essay Example These disruptions c) usually occur frequently or are marked in character and d) are not readily controllable. II. Sometimes the disruptions are e) accompanied by accessory activates involving the speech apparatus, related or unrelated body structures, or stereotyped speech utterances. These activities give the appearance of being speech-related struggle. III. Also, there not infrequently are f) indications or reports of an emotional state, ranging from a general condition of "excitement" or "tension" to more specific emotions of a negative nature such as fear, embarrassment, irritation, or the like. g) the immediate source of stuttering is incoordination expressed in the peripheral speech mechanism; the ultimate cause is presently unknown and maybe complex or compound (p. 498). Stuttering relates to developmental disorders: it gradually or suddenly develops in children that initially demonstrate signs of normal fluency of speech (Guitar, 1998). Although aetiology of stuttering is not fully clear it is generally considered a multifactorial disorder that involves affective, behavioural, and cognitive elements (Yaruss & Quesal, 2004). Cooper and Cooper (1995) identify three types of stuttering: Remediable stuttering when children are able to overcome their disfluencies by learning and applying techniques that are supervised by a speech and language therapist. In addition, family and friends involvement is necessary to be able to reach almost normal or acceptable level of fluency. Chronic preservative stuttering which is the most devastating and least common case of stuttering. Moreover, individuals with this type often do not stabilize in their fluency although they have been able to achieve it with therapy. Individuals that reach adolescents with out an acceptable level of fluency from treatment have a more chance of developing chronic preservative stuttering. Characteristics of stuttering vary from blocks to

Sex Without Love by Sharon Olds Research Paper Example | Topics and Well Written Essays - 250 words

Sex Without Love by Sharon Olds - Research Paper Example eciation of sex in modern society in its deliberate rejection of warm human to human relationships in favor of the clinical focus of professional athletes obsessed with their performance and physique. The style of the poem is deceptively naturalistic, with no rhymes or stanzas. Some key ideas are presented with alliteration, for example â€Å"wine, wet† (Olds, 1984, line 6) and â€Å"the purists, the pros† (Olds, 1984, line 14). Fourfold repetition of the phrase â€Å"come to the† in lines 9-10, into which the word â€Å"God† is placed, without any proper punctuation, breaks the flow of the otherwise unremarkable syntax, as if to suggest that the the act of making love is some kind of structural anomaly in another wise regular world. This is an example of the â€Å"proud, urgent, human voice† (Poetry Foundation, p. 1) of the poet at work. Some rather graphic bodily similes such as â€Å"faces/red as steak, wine, wet as the children at birth whose mothers are going to/give them away† (Olds, 1984, lines 5-8) break some cultural taboos such as cannibalism and the mothers who neglect their responsibilities. This is an example of what Lewallan calls â€Å"her penchant for imaging the bodies of others as meat, red and raw, as well as her penchant for metaphors of predation.† (Lewallan, 2006, p. 42) There are undertones of violence and neglect in this depiction which contradict prevailing cultural expectations. From all three of these critical perspectives, the sociological, the cultural and the stylistic, Olds presents a re-evaluation of one of the oldest poetic themes in the world: the relationship between love and sex and encourages the reader to view a new, and somewhat shocking paradigm. Lewallan, Walter E. â€Å"The signature poetics of Sharon Olds and John Cage.† Dissertation, University of Florida, 2006. Available online at:

Reorganization Memo Coursework Example | Topics and Well Written Essays - 500 words

Reorganization Memo - Coursework Example The first change involves the Accounting Department functions. Its’ duties will be divided between the Procurement Department which will be headed by Sir John Stowe and the Sales Department to be headed by Sir Henry Mazzel. The former eight employees of the Accounting Department will be divided equally to the other two Departments (Nikitin 2009). The next change involves the promotion and the re-assignment of the former Accounting Department head Sir Harry Plume to the Staff Advisory Department. The new head of the Operations Department on the other hand will be Miles Johnson. This department will retain its previous employees (Glen 2008). We care for all our employees. These restructuring does not mean that some of the employees will loose their jobs or interactions with their former working teams. Neither does it mean that some of you were not performing their duties to the expectation. The changes are for the betterment of our organization. Therefore all of us are urged to accept them in peace. Plans have been put in place to enable all the employees to avail information, input and also to interact freely throughout the whole process (Manfred 2003). The duties of this Department have been split between the Procurement Department and the Sales Department. Its former head has been promoted to another area. New heads have been appointed for the two Departments under it. The sales Departments duty will be to ensure no delays in the business operation of the organization while the Procurement Department on the other hand will ensure that all employees are paid accordingly including all the benefits among others (Nikitin 2009). For more effective guidance of the organization, a new head has been appointed to head the council. Sir Harry Plume has been appointed to assist the other members to foster new unique skill and knowledge for the prosperity of the organization (Glen

Video game and console gaming addiction Essay Example for Free

Video game and console gaming addiction Essay In recent years gaming addiction (computer game addiction, console gaming addiction, or even excessive play on portable systems) has received increased attention not only from the media, but also from psychologists, psychiatrists, mental health organizations, and gamers themselves. Gaming addiction is not yet classified as a mental health disorder or true addiction like gambling or alcohol addiction. However, some gamers clearly struggle to keep their playing habits under control and may place more importance on their gaming accomplishments than their happiness and success in the real world (e. g. , academic achievement, friendships, relationships, career advancement, health, etc.). B. STATEMENT OF THE PROBLEM Many people or computer users have their thoughts and questions about online games. But this is some common questions that we will have to acknowledge: a.Why do students easily get addicted in computer/online games? b. What are the harmful effects in getting addicted to computer/online games? C. IMPORTANCE OF STUDY This study aimed to know why many student easily get addicted to computer games and the harmful effects of computer/online games. D. DEFINITION OF TERMS †¢ Addiction- is the continued use of a mood altering substance or behavior despite adverse dependency consequences, or a neurological impairment leading to such behaviors. †¢ Online Game- is a video game played over some form of computer network, using a personal computer or video game console. This network is usually the internet or equivalent technology, but games have always used whatever technology was current: modems before the Internet, and hard wired terminals before modems. The expansion of online gaming has reflected the overall expansion of computer networks from small local networks to the internet and the growth of internet access itself.

Identifying stress among UTM students

Identifying stress among UTM students Chapter 1 Introduction Background of Study Stress is the expressive and physical strain caused by our response to pressure from the outside world. Common stress reactions include anxiety, bad temper, inability to concentrate, and a variety of physical symptoms that include headache and a fast heartbeat. Its almost impossible to live without some stress. (Whitman, 1985) The ability to identify when we are under stress and what is stressing us can greatly improve both our mental and physical well being. A model that is useful in understanding stress among students is the person-environmental model. According to a variation of this model, stressful events can be appraised by an individual as challenging or threatening (Lazarus, 1966). Students respond to college in a variety of ways. For some students, university is stressful because it is a rapid change from high school. For others, separation from home is a source of stress. Although some stress is necessary for personal growth to occur, the amount of stress can devastate a student and affect the ability to cope. Often, undergraduate students perceive that faculty exert great power over their lives and feel that they live in a state of substantial powerlessness (Altbach, 1970). Another source of stress is the difficulty of achieving social intimacy. It is difficult to find a friend or maintain a relationship with an existing one. The solution to reduce a student stress is providing students with a sense of control over their education, information about what to expect, and feedback regarding what can be done to improve their performance. Students who do not feel powerless will adopt their own coping strategies. (Whitman, 1985) Immediate coping such as dealing with ones own thoughts and feelings, can be facilitated by accessible professional and peer counseling, student support groups, and adequate faculty advising. Active coping, that is, dealing with the actual stressful situations or events, can be strengthened by providing students with early success. Excellent teaching cannot be overrated as a key to preventing and minimizing stress among students. Sometimes, faculty may not be good teachers if they are themselves stressed and if they feel unrewarded for good teaching. How to reduce stress among faculty and reward good teaching are questions for further study. Solutions for alleviating stress include improved orientation for new graduate students, more flexibility in core requirements, and expanding the role of faculty advisors. Solutions suggested for reducing stress in college students include stress inoculation for example, informing students in advance of what difficulties they might face and encouraging them to develop their own strategies to achieve personal goals. Other suggestions include improving campus mental health services and organizing peer counseling and self-help groups. (Falk 1975; Hirsch and Keniston 1970; Katz and others 1969). Problem Statement Stress is any situation that evokes negative thoughts and feelings in a person. (Whitman, 1985)The same situation is not evocative or stressful for all people, and all people do not experience the same negative thoughts and feelings when stressed. A critical issue concerning stress among students is its effect on learning. Based on the research conducted in a local public university in Malaysia, the adjustment difficulties faced by first year students were found to be academic problems, health problems, financial crisis as well as social and personal problems. (Kolko, 1980) The aim of this particular study is to assess what relationship perceived levels of stress in university students have and what suitable solutions can be recommend these variables have on levels of anxiety and depression. It must be noted that this study uses participants from the lower end of a normal distribution and therefore the analysis is on a skewed population sample. The participants will be UTM students. Purpose of Study In this case the purpose of the study is to identify the stress among the students in UTM. Nevertheless, the study will also will focus on the effects and solution of the students stress in UTM. Research Objective To achieve the target, several objectives are outline as follow: To identify the student stress in UTM. To determine the factors of student stress in UTM. To investigate the effects of the stress towards student in UTM. To provide solution and suggestion to improve and encourage students to handle stress in UTM. Scope of the Study The study will focus on the students in UTM only. This research will study through questionnaire survey where the survey only studies on random students selected in UTM. They are chosen as the respondents because they play a very important role in the university and are also involved in the teaching and learning in UTM. Limitation of Study The study will focus among the students in UTM. The conclusion of this study will represent the stress of the UTM random selected students only. There is several limitation of this study which is: The respondents of this study will be limited on UTM students in Skudai, Johor area only due to the limitation of the time, distance and also cost. The result of the study only accurate within the duration of the study only because the planning and development in teaching and learning will be change in future. Therefore, the result might be different in the future. Importance of the Study Provide a guideline to handle the stress among the students more effectively. It is hopeful that the result of this research may give contribution to further study on the university. The study can also help the university to monitor the students closely. This study is used to determine the major sources of stress, effects and the solutions among university students. Chapter 2 Literature Review Introduction The literature review examines relevant studies in the student field and highlights of most relevant reference in this stress topic. The review includes a detailed description of the factors of stress, effects of stress and solution that can help to reduce the effects of stress on students performance. Factors of Student Stress Studying Stress is a necessary thing in human beings lives because stress adds flavor, challenge and opportunity to our world. Nearly no one feels free from stress and each of us defines stress somewhat differently (Youngs, 1986). It is also a part of every students daily life. In the right dose, stress can be healthy, or even enjoyable. However, it provides many benefits; it can be very damaging for students when stress becomes excessive. Stress can harm students health, happiness, work performance, relationships and personal development. Studying can be as stressful as working because studying is a process that requires a lot of determination. However, stress in learning is also a subjective phenomenon. For some students, making a presentation in front of the class is not stressful while but for others it may mean is the end of the world. Some students consider quizzes as good challenges to their potential while others find them hard to handle. In other words, how one labels, interprets, thinks about and reacts to events in ones life has a lot to do with determining whether those events are stressful (Corey Corey, 1997). Moreover, students who prepare themselves for such events are most likely to experience less stress than those who fail to do so. Ineffective Time Management Many students reported experiencing stress during their studies in universities. One of the causes of stress among college and university students is ineffective time management. Quality time is something often neglected by students whether good or average. The good students often over-scheduled their time for study-related tasks while others under planned their valued time with inadequate activities thus increasing their stress level. Furthermore, a lack of proper time management brings stress to students. With a good time management it will help students become more organized in their academic and social life. Some are lucky enough to be blessed with lecturers who teach them the ways of proper management of time. But for most, it is left up to them to learn about it the difficult way. Without proper time management, students might have overloaded schedules because they will have a tendency to put things off until the last moment. Managing coursework and preparing for exams are stressful for every student. Expectation of Academic Achievement Another famous stressor among students is the expectation of academic achievement. This includes the expectation of examination performance and expectation of the academic results. A survey conducted by West and Wood (1970) reported that 65 percent of 331 students in nine American high schools experience stress just by thinking about the examination before they actually sit for it. Meanwhile, 59 percent of the students expressed that low achievement in the examination also causes a high level of stress. Perhaps one of the obvious mistakes in stress management among students, besides time management, is the inability to plan for upcoming obstacles in the study process. Students should foresee challenges and problems and prepare themselves for anticipatory stress which is more manageable. They can gather information on possible stressors through various ways including discussion with their seniors, advisors, lecturers, counselors and other resources in the university. However, many students are unaware of the need to prepare in advance for academic challenges. This will lead to reactive stress coping style once they experience situational stress. If the students fail to manage the situational stress effectively, it may later lead to residual or chronic stress. Frustration, conflict, change and pressure have been identified by Weiten and Lloyd (1994) as the main elements of psychological stress. Continuous stress can result in burnout among students; the students usually feel emotionally exhausted and lose interest in their studies, thus neglecting their pursuit of studies. According to Corey and Corey (1997), the problem with students is that they do not notice the warning signs that they have pushed themselves to the breaking point. They give too much time to their studies and assignments that they fail to realize the importance of maintaining relationships and spending some leisure time for themselves. New University Environment The cause of stress for university students is the new university environment itself. Human emotion and behavior are influenced by the surrounding. Change of social circumstances can make the university students stress. (Buchanan and Huczynski, 2004, pg. 157-8) If they go to university straight out of high school, they face the difficult challenges. Leaving home, separating from their parents, and beginning the process of finding their own identity as an adult and their place in the world. New Relationships Next, relationships among new friends and partners will bring stress to students. Students often seem more interested in the view out of the window or their pretty classmate in the next row than in what the instructor is saying. The Competitive Circumstances and Exams Moreover, university students want to get good grades and want to have higher scores than their friends since the course evaluation is based on the statistics. The stress happens when desires are not the same. They have an intense need to fit in and to be accepted by their friends. The serious competitive environment makes the students try hard to adapt themselves stressfully. Parental Pressure Parental pressure is also the most important source of stress for the university students. Children do not want to disappoint their parents, so they overwork and do everything to reach the goals no matter how much stress it produces. To avoid the undesirable disadvantages of stress, students should consider the causes of stress important as it help students make plan to reduce it. Effects of Stress Effects of stress to three categories (Dr. Jay Pearson, 2003) Stress happens when the body has to react suddenly to certain situations either mentally, emotionally, or physically. Physically The heart pumps faster and making the heart pound and blood pressure rise which can be said as some people experience palpitations. Muscle tension increases, leading to headaches, dizziness, jaw ache and even insomnia. The mouth goes dry and digestion slows causing butterflies in the stomach. (Dr. Jay Pearson, 2003)Breathing is faster and less efficient which can lead to over breathing and breathlessness. Changes in the flow of blood to the skin can cause sweating, blushing or clammy hands and feet. Mentally A certain amount of stress can be mentally stimulating but too much can affect our thinking ability. Thoughts may become disorderly and confused. Thinking becomes focused on worrying. We may become preoccupied with problems. It becomes much harder to make decisions or find solutions to problems. Thinking negatively and fearing the worst increases worry and stress. Stress when handled positively is beneficial to us. It helps keep us alert, active, and more energetic. When stress gets too much it turns into distress, and if we handle it in a negative manner, it begins having an effect on us mentally. This is really bad for us because it can strain our relations with everyone around us and deteriorate our mental condition. When stress is handled in a negative manner it usually leads to depression. To come out of this depression many take the harmful help of tobacco, alcohol, and drugs, all of which give a sense of stress relief. In reality your body and mental still remains stressed, and these substances just help make matters worse. There are numerous mental responses as illustrated by the following list of some signs and symptoms of stress to our mental. (Bill Burniece, 2008) Increased frustration, irritability, edginess Insomnia, nightmares, disturbing dreams Forgetfulness, disorganization, confusion Trouble learning new information Difficulty concentrating, racing thoughts Emotionally People respond to stress in many different ways. Common emotional effects are irritability, impatience, anger, frustration, fear, anxiety, self-doubt, panic, and despondency, feelings of inadequacy, insecurity, hopelessness, unhappiness, emotional withdrawal and depression. Stress can change peoples behavior towards one another. We may become less sociable, less caring, more hostile and insensitive towards others. When stress is accompanied by anger we may become less tolerant. Many people respond to stress by eating, drinking or smoking much more than is usual: some engage in risk taking behavior. Students often complain that when they feel stressed they find it hard to concentrate, feel tired all the time, perhaps start to miss lectures and deadlines and feel they cant cope. That extra rush of adrenalin, released during stress gives us a needed burst of speed when we escape from danger or an extra surge of power when we decide to stand and fight. However, when we fail to release stress by coping with lifes situations, it builds up until we either get angry or collapse. The consequences of stress can cause specific disorders in both mind and body. In addition to raising levels of the stress hormones, a buildup of stress can cause headaches, digestive problems, eating disorders, insomnia, fatigue, and lower our resistance to other illnesses like colds and flu. When we are overflowed by a sequence of stressful situations, our bodies dont have time to adjust and our minds dont have to make the decisions necessary to deal with stress in a healthy manner. This is episodic stress. Over time, unrelieved stress, like episodic stress, can result in increased heart rate, respiration, and blood pressure, which in turn put undue stress on bodily organs such as the heart and lungs. (Dr. Jay Pearson, 2003) Emotionally, stress can near literally burn us out. Long-term stress becomes chronic stress. Stress becomes inconspicuous, hiding behind feelings of hopelessness, constant anxiety, depression, and in severe cases serious mental aberrations such as paranoia and delusions. Of course, the worst-case consequence of stress is suicide. Just as each individual differs from the next in his or her responses, there is no set limit as to how much stress each of us can endure. Each of us seems to be endowed with our own stress thermometer. When the mercury rises or plummets, in order to stay healthy we need to have a planned strategy to manage stress. We need to know and use a few stress management tips that can make all the difference in the consequences of stress. (Dr. Jay Pearson, 2003) Overall Effects on Physically, Mentally and Emotionally Stress is complicated for scientists to identify because it is a highly subjective incident that differs for each of us. Things that are stressful for some individuals can be pleasurable for others. As demonstrated in the above list, stress can have wide ranging effects on emotions, mood and behavior. Equally important but often less appreciated are effects on various systems, organs and tissues all over the body, as illustrated by the following diagram. In fact, its hard to think of any disease in which stress cannot play an aggravating role or any part of the body that is not affected or not. This list will show the extensive results of stress are increasingly in human being. Solution and Suggestion of Stress Keep stress under control The key to success is to think positively and take control of your stress and anxiety by learning effective techniques to combat it. The most helpful method of dealing with stress is learning how to manage the stress that comes along with any new challenge, good or bad. Here are some things that can help keep stress under control. (Whitman, 1985) Take a stand against over scheduling. If youre feeling stretched, consider cutting out an activity or two, opting for just the ones that are most important to you. Be realistic. We dont try to be perfect no one is. And expecting others to be perfect can add to your stress level. If you need help on something, like schoolwork, ask for it. Get a good nights sleep. Getting enough sleep helps keep your body and mind in top shape, making you better equipped to deal with any negative stressors. Because the biological sleep clock shifts during adolescence, many teens prefer staying up a little later at night and sleeping a little later in the morning. But if you stay up late and still need to get up early for school, you may not get all the hours of sleep you need. Go to bed early, every night, before 10pm is best. Its almost impossible to function at your best if you are not getting quality sleep every night. This is a very worthwhile discipline that will help you enjoy your activities and be more successful. Learn to relax The bodys natural antidote to stress is called the relaxation response. Its your bodys opposite of stress, and it creates a sense of well-being and calm. The chemical benefits of the relaxation response can be activated simply by relaxing. You can help trigger the relaxation response by learning simple breathing exercises and then using them when youre caught up in stressful situations. And ensure you stay relaxed by building time into your schedule for activities that are calming and pleasurable: reading a good book or making time for a hobby, spending time with your pet, or just taking a relaxing bath. Relaxing bodily tension in order to reduce the physical sensations of stress is a good place to start. If your body is free of tension your mind tends to be relaxed. This helps you concentrate and study, take decisions and solve problems. When you are relaxed, you can view each task as a positive challenge, and use stress as a stimulus to help you to carry it out giving you a relaxing glow of achievement afterwards. Treat your body well. Experts agree that getting regular exercise helps people manage stress. And eat well to help your body get the right fuel to function at its best. Its easy when youre stressed out to eat on the run or eat junk food or fast food. But under stressful conditions, the body needs its vitamins and minerals more than ever. Some people may turn to substance abuse as a way to ease tension. Although alcohol or drugs may seem to lift the stress temporarily, relying on them to cope with stress actually promotes more stress because it wears down the bodys ability to bounce back. Watch what youre thinking. Your outlook, attitude, and thoughts influence the way you see things. A healthy dose of optimism can help you make the best of stressful circumstances. Even if youre out of practice, or tend to be a bit of a pessimist, everyone can learn to think more optimistically and reap the benefits. Solve the little problems. Learning to solve everyday problems can give you a sense of control. But avoiding them can leave you feeling like you have little control and that just adds to stress. Develop skills to calmly look at a problem, figure out options, and take some action toward a solution. Feeling capable of solving little problems builds the inner confidence to move on to lifes bigger ones and it and can serve you well in times of stress. Try to stand back and look at the problem carefully. Break it down into manageable parts. Talk it through with someone else, brainstorm solutions, or get help if you need it. Try to manage your time effectively and learn to say NO. Avoidance wont make the problem go away and can often make it worse. Leaving everything to the last minute is a major source of stress for students. Think about why you are finding it hard to get started: uncertainty about how to do the assignment, fear of being judged or failing? Starting a piece of work effectively reduces stress levels as it frees your mind, putting the thoughts of failure back into perspective. If youve had a row or a misunderstanding with someone, it rarely helps to avoid the issue. Talking it through with the other person or with someone outside the situation, often helps you express your feelings, regain a sense of proportion, and identify a way of resolving the differences. Accept the Inevitable Accept what you cannot change. Develop patience with the process of going to university. There is a lot it can offer you. Practice Gratitude Be grateful for the opportunity to learn and grow and build a better future for you. Get Organized Write down your homework assignments so they dont get lost. Write down your schedule of classes in more than one place so you always know where you are supposed to be. Be Disciplined Become disciplined about doing your assignment can reduce the stress and university syndrome. Attending classes when you have done your assignment is much less stressful then showing up without your assignment.Be disciplined about attending classes and studying daily. Cramming for exams creates unnecessary stress. Real learning and success is built on a foundation, step by step and class by class. Practice Time Management Skills Time management stress relief skills can help you achieve more and still have time for rest and play. Be Systematic Understand that your university success never depends on any single exam, teacher or class. You will naturally enjoy some classes more and do better in them. Simply do the best you can with each class and each challenge you face. Learn How to Take Tests Gather tips for test taking will help your improve your test taking skills and make your school days much easier. It will also build your self confidence and success. Be Determined and Persistent Even though stress and University may sometimes be a problem, dont let setbacks stop you. Just stay committed and keep going. At times you may think that youre a failure but just keep going anyway. You dont really fail until you stop trying. Breathe Deeply Breathing for stress relief means breathing slowly and deeply several times a day. Do this especially any time you feel tense, angry or worried. This can help you stay calm and focused. It can help you avoid doing or saying things that may get you in trouble, or that you may later regret. Be Kind Be kind, polite and respectful to everyone you meet and deal with, including yourself. When you treat people with kindness and respect you will find yourself making friends more easily and having fewer problems in your relationships. Communicating to reduce stress with improved listening skills will help avoid misunderstandings and promote harmony. Be Forgiving The benefits of forgiveness are many. Be forgiving of yourself and others. As human beings we are fallible. We inevitably make mistakes. Apologize for your mistakes and move forward. Dont hold grudges. They will only bring you down with bitterness. Recognize that we all do the best we can at the time. Exercise Regularly Be absolutely committed to using stress relief exercise almost every day! This is important for health and stress relief. Bodies are built to move and be active. Its much easier to sit patiently in university behind a desk when you have a daily opportunity to run, move and play. It can be sports, or dancing, or weight lifting, or simple walking or jogging. I found that the more hours I spent sitting and studying, the more time I had to spend exercising in order to think clearly and stay healthy. Sport and physical activity helps you to relax physically and also releases endorphins in the body which produce a real feeling of well-being. Walk, cycle, swim, join a gym or a sports team. Joining a club or society, maintaining an existing hobby or learning something new, talking to other people can all help you to take a mental and physical break. Eat Nutritious Food Avoid eating junk. Eliminate refined sugar and caffeine from your diet. Sure the soda pop and candy bars are fun to eat. And they can give you an immediate energy boost. But its an artificial energy boost that does not support your long term health. Request Help Ask for help when you need it. Sometimes an explanation from a classmate, teacher or tutor can help you understand a difficult topic. Lend a similar helping hand to your classmates when they ask for it. Cooperation can help everyone do better. Talk about it, write about it, shout or moan about it. By expressing your feelings can help to relieve stress. Acknowledging a problem to yourself and to others can be the first step in dealing with it. Sometimes having a good cry or bashing a pillow can release emotional pressure and calm your feelings of anxiety. Pray for Guidance Remember, prayer for stress relief is always available, and can help with school stress, work stress, family stress, or whatever challenge you may be facing. Past Researches Past researches are very important for researcher to do research scientifically. Although college student is Past researches has been done for the related title of student stress in university and colleges. Research conducted by Ida Hartina Ahmed Tharbe (2003) using the Social Readjustment Rating Scale (Holmes Rahe, 1967) on 58 subjects identified several changes in lifestyle as the cause of stress for students. Among the changes are: the change in eating habit (66 percent), change in sleeping and living habit (64 percent respectively), change in social activities and change in financial status (50 percent respectively). Using the Teen Scene: Stress Test (Youngs, 1986) the same research found other stressors which include: not performing as well as expected (66 percent), putting too much hope on oneself (64 percent), not being as popular as one wanted (56 percent), fear of being let down by friends (56 percent) and peer pressure (50 percent). Therefore, it is relatively true to say that stress is not merely caused by a single event but rather by a combination of life events. A study by Samsiah Jayos (2005) among 155 matriculation students found that 91 percent of the students regard not having enough time for revision as the main source of stress. Meanwhile, 65.2 percent argued that they do not have enough time to complete assignments. Academic workload is undoubtedly another source of stress for students. The same research reported that too many assignments and too many subjects to be taken have caused stress for 73.5 percent and 72.3 percent of the students respectively (Samsiah Jayos, 2005). Similarly, a research study on 94 students of an institute in South Alberta found that among the stressors for both female and male students is academic workload (Arthur Hiebert, 1994). Conclusion In conclusion, various past researches showed that the stress appear because of several factor that may create effect to our body and health. The effects were severe if we did not control it because from the past researches, it shows a problem that can make our life miserable. The effects to us include physically, mentally and emotionally. Various past study also make evident that the solution for stress management include think positively and take control of your stress and anxiety by learning effective techniques to combat it. Stress-management skills are best when we practice it correctly. Knowing how to de-stress and doing it when things are relatively calm can help us get through challenging circumstances that may arise. CHAPTER 3 METHODOLOGY Introduction This chapter is a vital part of the study that clarifies all features about how the survey will be carry out, beginning from the data collecting procedure to the analysis and understanding of d

Literature Review Of Companies And Supermarkets

Literature Review Of Companies And Supermarkets As companies/supermarkets have race to introduced technology that enables the customers to get service on their own (Bitner, M. Amy, L. Ostrom and Matthew, L. 2002). Growing number of customers interacted with the technology to create service outcomes instead with a service firm employee (Matthew, L. Amy, L. Ostrom, Robert, I. And Bitner, M. July 2000). The overall affect model is based on the consumers feelings toward the use of technology (Pratibha A. and Dabholkar 1996). The Supermarkets which introduce self-service checkout systems wish to gain rapid acceptance and usage of these technologies by potential consumers. (Jungki, L. and Allaway, A. 2002) According to Merriam-Websters Dictionary (2008), Innovation is a new idea, method or device, or the introduction of something new.Drejer (2002) argues that innovation is more than just invention, that idea cannot be innovative as a pure, it must be put in practice and be commercialized; otherwise it is too earlier to speak of innovation. Blackmon (1996) provide us with the best summary for a context of this research: à ¢Ã¢â€š ¬Ã‚ ¦ technological change is used to describe changes in knowledge that increase the volume of output or allow a qualitatively superior output from a given amount of resources à ¢Ã¢â€š ¬Ã‚ ¦ and thus in driving organizational evolution à ¢Ã¢â€š ¬Ã‚ ¦ The sales profit is a simple conceptual framework chain to linking with the employee satisfaction as well as customer satisfaction and financial performance. This sales profit chain is the relationships between employee and customer satisfaction (Gary, W. and Loveman, 1998). The benefit of the customer retention and satisfaction has been characterized by using the repurchase intention or a factor score of quite a few measures repurchase goal, and price tolerance. So that the purpose to use the customers management strategy that is the based on managing both satisfaction and benefit of customer retention (Narayandas, D. 1998). Performance expectation and the actual performance have major significance in the Evaluation process, as we need to determine the dimension of product and service performance. Most customers do not switch from satisfied seller to their competitors, but, there are several factors that could affect customer behaviour to switch to different service provider such as mistake in core service failure, service encounter failures, variable prices, inconvenience, responsive to service failures, attraction by competitors, ethical behaviours and involuntary switching etc. (Hawkins, Best and Coney, 2004). Retailers need to analyze what makes a new product from the point of view by the customer if customers facing problems understanding the reason behind the introduction of new self-service checkout systems (SSC) they will not use the system. As we launch new self-service systems, we need to analyse the consumer behaviour as well. The consumer should be involved in some way or another at most stages in the introduction of self-service checkout system. Every retail or sales companies should take care of customer wants and needs (Wright, R. 2006). Consumers feel a sense of pleasure in understanding that they have found a unique store that they can, and do, frequent. This suggestion is suggested on the notion of value as a function of both worth (Oliver, 1999) and scarcity. People feel good when they find something of worth that is not easily available the feel good feeling from the ordinary and the mundane, is different from satisfaction in that it consists qualitative effects such as enjoyment and happiness. In contract, satisfaction is an evaluative judgment (Oliver, 1997) and more cognitive in nature (Howard and Sheth, 1969). Satisfaction can be defined as a cognitive evaluation resulting from the fulfilment expectations. Satisfaction is a judgment based on either a cognitive or emotional appraisal, made by the customer whether his or her expectations were met (Oliver, 1997). Positive affect is a pleasurable emotional response (Bogozzi, Gopinath, and Nyer, 1999). If organizations want to consider total customer experience, satisfaction by itself is a weak measurement (Barlow and Maul, 2000) As a result, when a consumer experiences more differentiation value in the store, consumer will be more likely to feel more positive responses toward the store (Holbrook and Hirschman, 1982) The literature in retailing and customer behaviour has identified commitment as ones motivation to keep a relationship with the retailer (Bendapudi and Berry, 1997 and Fournier, 1998).The self-service checkout system (SSC) into the service come across necessitates research to improved understand customers attitudes toward overhaul providers and technologies, and their intentions to employ technology-based facility delivery systems. In this research, the authors build up and experiment three structural models that include a pecking instruct of consumer attitudes toward together the psychological and the technological factors of the come across to better appreciate their intentions to utilize Self Service Technologies. The result indicates that intentions to exercise self-service technologies options are ambitious by manifold, hierarchical attitudes. In calculation to the direct belongings of attitudes toward exact self-service technologies and individual employees, the findings corrob orate that higher direct worldwide attitudes toward service technologies pressure intentions to use self-service technologies. fascinatingly, the findings indicate that heavy self-service technologies users rely more on attitudes toward specific self-service technologies than do light self-service technologies users, who rely more heavily on universal attitudes toward self-service technologies when formative intention to utilize an self-service technologies. (James, M. Matthew, L. Meuter and Carol, F. 2003) Kano Model Analysis: The customer satisfaction model from professor Kano is a marketing and quality management approach that can be used for assessing and establishing customer satisfaction and happiness. Kano model has six categories of customer quality characteristics, but, only the first three specially relate to customer satisfaction. (Kano, 2007) These factors are: Basic factors Excitement factors Performance factors Basic factors The prerequisite factors that will cause dissatisfaction if they are not met, but, do not establish customer satisfaction. If they are fulfilled or cross expectations customer regard this as essential and basic factors contribute to market entrance threshold Excitement factors These requirements if they are met can increase customer level satisfaction, but, if they do not meet the requirements, do not cause customer dissatisfaction. These factors come to customers as surprise and create satisfaction. A company can come out from crowd from competitors in a positive way using these factors. Performance factors These factors are concerned with the performance level. So, we can conclude that customer satisfaction is directly related to the performance level, if the performance level is high, then, customer satisfaction will be met, but, if the performance level is low, cause dissatisfaction. These factors are directly related to customer desires, wants and needs etc. So, company should try to be competitive in a market. (Adapted from Prof. Kano, 1994) Customer point of view in relation to Self Service Checkout System (SSC) Researcher forecasting about the adaptation of the self service checkout system have been gone against the past recommendation, instead, customers are using this technology more and embrace this technology with open arms. Reasons for Supermarket to adopt this technology: Customers do prefer to use their bank cards in privacy and anonymity. Queue awaiting time reduction; Need for self-service; Quick payment; Shoppers feel empowered; Retail market is shifting towards radio frequency identification which will replace the bar code. However this might be a foundation for increasing working hours, as supermarkets not depending on a cashier. Due it is not many research have been done in the UK the USA practise might be relevant for this research and will be in future referred as a compare base. Theoretical Framework Porters competitive advantage theory is a classical and one of the foundational in business literature, however lately it was criticized by some authors (Day and Wensley, 1988 and Hunt and Morgan, 1995). Therefore some complementary concepts have been suggested. In order to reinforce research the Porters value-chain theory was complemented with the more current Value-Network model of Stabell and Fjeldstad (Stabell and Fjeldstad, 1998). Value-chain theory and the value network model are presenting the different activities of a company where value can be configured and added through SSC systems. This model allows the researchers to investigate the different activities of companies on which the implementation of technology-based self-service as an innovation can have an effect. Theoretical Framework Implication In order to fully understand the impact of introducing SSC in ASDA supermarkets it is necessary to look into: role and importance of innovation in a business context, product life cycle connected to SSC; competitive advantage theory and complementary concepts, value chain theory, and finally the importance of customer relationship management in the new self-service economy. Innovation Before we are going to analyze stage it is important to understand what innovation in business context is. The full understanding can be obtained through definition of the term. According to Merriam-Websters Dictionary (2008), Innovation is a new idea, method or device, or the introduction of something new. Drejer (2002) argues that innovation is more than just invention, that idea cannot be innovative as a pure, it must be put in practice and be commercialized; otherwise it is too earlier to speak of innovation. Blackmon (1996) provide us with the best summary for a context of this research: à ¢Ã¢â€š ¬Ã‚ ¦ technological change is used to describe changes in knowledge that increase the volume of output or allow a qualitatively superior output from a given amount of resources à ¢Ã¢â€š ¬Ã‚ ¦ and thus in driving organizational evolution à ¢Ã¢â€š ¬Ã‚ ¦ In the following relation, the innovation in a business context is a product, device, service, programme, service provider, or methods of services delivery that are new, unusual, or in other ways different from those previously used and positively reflects in overall output of the organization in form of added value directly to the organization or its customers. In the case of this research, innovation in form of SSC brings changes into service delivery. In order to understand the impact of the innovation it is necessary to understand to which area of service delivery it related. Dabholkar (2003) made a classification of technology in service delivery with three dimensions. By whom the service is delivered and who operates the technology. Where the service is delivered (at the shop or in customers home); and how the service is delivered. Depending on which category the service belongs to different factors will affect the customers evaluation of the service quality. This classification can be useful in guiding companies in the development of their marketing strategies when implementing SSC systems. Table At service site At customers place Direct contact Customer goes to service site and performs service using technology at service site. E.g. ATM, self-service at retail checkouts. Customer uses technology from home/office to perform service. E.g. internet shopping. Indirect contact Customer goes to service site and uses automated telephone system to perform service. E.g. automated wake-up calls at Hotels. Customer calls automated telephone service from home/office to perform service. E.g. automated ticket-ordering over telephone. Source: Dabholkar, 1994 in Anselmsson, 2001, page 13. Shadowed cell is the relevant technology for this research. Using this type of SSC, the customer goes to the service site and performs the service by using the technology provided at the service site. This implies a greater importance and wider range of quality issues in the interactive marketing function of the organisation. Product/service life Cycle In a business context everything is going through different level, stages of performance. It is similar to the any life development. From the cell of life to the maturity and death, the products are repeating same way from idea to implementation and ultimately death. Particularly in our case the service as well as product must be planned and introduce to employees, customers and eventually be accepted by them. It is crucial for the managers to adjust and control its performance while it goes through different stages. The effect respectively will be also different on different stages. Therefore, considering the life cycle of SSC systems is important when investigating the effects on company competitiveness. Figure: Source Cordiant Technologies Limited The product life cycle tend to go through the five stages of products: Service/product development; Market introduction; Growth stage; Mature stage; Stage of decline. Each stage is different in effectiveness of the product, expenses, revenue, etc. The first stage usually money intensive as there is no sales revenue and all expenses are covered by different organizations activities, in our case no effectiveness gain from reducing cost of operation. Stage two is quite expensive in our case as technological cost is very high. The purchase of the machineries and shops infrastructure adjustments to accommodate it are required. Moreover the staff and customers trainings and special promotions materials must be prepared. The third stage is continuous use of SSC by customers and therefore operational cost reduction becomes positive revenue, which might cover the marketing expenses. The fourth stage is characterised by very low costs of operation as number of customers who is using it increased. The final stage might come as soon as more efficient and productive technology will arrive and current become outdated. (Day, 1981) The progression of a product through these stages is not certain however. Some products may stay in the mature stage forever, for example commodities such as milk, others might not even rich stage of maturity. These products go through their life cycle as marketers marketing mix strategies change. For example, advertising is informative stage of the introduction, maturity stages, winning in the growth and in the decline stage reminder-oriented. In the early stages the promotional budget tends to be highest, and as the product gradually taper off matures and decline. Product characteristics, pricing, distribution also tend to change. (Day, 1981) The concept of product life cycle, applied to Self Service Checkout System (SSC) innovations, has also been introduced as an important concept that also contributes to affecting competitiveness. The Value-Chain Porters value chain framework today still is the accepted language for representing and analyzing the logic of firm-level value creation, and is also a framework for analyzing firm-level competitive strengths and weaknesses. In value chain analysis competitive advantage is understood by these discrete activities of the value creation process that contribute to the firms relation cost place and produce a basis for segregation. These activities are the building blocks from which a product or process is created that is valuable to the firms customers. The different activities have different economics and thus contribute differently to the valuable characteristics of the product or process. The value creating activities in Porters model are divided in two levels. Primary activities consist of directly interact to create and bring value to the customer, while support activities facilitate and develop the performance of the primary activities. Figure: Source: (Porter, 1985, 1990) The primary activity level consists of five actions: inbound logistics, operations, outbound logistics, promotion and sales and service. The maintain actions are procurement, technology growth, human supply management, and firm infrastructure. It is important to note that the different activity categories are not the same as organizational functions. Using the value chain for analysis, costs and assets are assigned to the value activities as a first step, and are further analyzed as structural drivers related to the scale and scope of the firm, linkages across activities, and environmental factors. Cost and value drivers are usually analyzed separately. Moreover, drivers are partly related to internal relationships, partly to external factors, and partly to relationships between internal and external factors as well. The main drivers of value are policy decisions made by product and segment choices when the firm is established or repositioned. (Stabell and Fjeldstad, 1998) According to Porter, the value-creating logic of his value chain with its generic activity categories is valid for firms in all industries. However, he further states that the specific activities that are vital to a firms competitive advantage depend on which industry the firm operates. (Porter, 1985, 1990) Stabell and Fjeldstad (1998) however have investigated the application of the value chain model to a variety of industries and have experienced problems in applying the value chain frame work to more than two-dozen firms. They have found that the value chain is suitable for describing and understanding the value creation logic of manufacturing firms, but that it proves problematic when analyzing activities in service industry firms. They argue that problems arise from difficulty to assign and analyze activities in terms of the five generic primary value chain categories proposed by Porter, leading to unclear explanations of value creation. Therefore, Stabell and Fjeldstad (1998) suggest that the value chain can be considered as one of three generic value configurations to facilitate the understanding and analysis of firm-level value-creation logic for a broad range of industries and firms. The additional two value models besides the value-chain are the value network and the value shop. The importance shop model applies to firms where price is created by mobilizing income and performance to resolve an exacting customer difficulty, for example professional service firms dealing with medicine, law, architecture and engineering. The value network model refers to firms that generate cost by facilitating an organization relationship among their customers using a mediator technology. Stabell and Fjeldstad (1998) also propose alternative presentation formats for both models that represent their unique value creation logic. For the purpose of this research both Porters value chain and Stabell and Fjeldstads value network is of importance. Although Stabell and Fjeldstad state that according to their findings the value chain is mostly useful for manufacturing firms, for our investigation of supermarkets traditional operations, the value chain is most fitting, with one small alteration. However, in also considering the introduction of a new type of service offering through technology-based self-service checkouts, it is found necessary to complement the value chain model with the value network model in order to be able to capture the value adding activities of SSC. The combination of the different value-creating logics, as suggested for this research, has also been proposed by Norman and Ramirez (1993). Since the main purpose of the research is to investigate the effects of SSC in supermarkets, the value network is of central importance, which is discussed in further detail below. The Value Network Value networks use a mediating technology to link clients and customers who wish to be interdependent. According to Stabell and Fjeldstad (1998), the firm provides a networking service through the mediating technology and thus facilitates exchange relationships among customers distributed in space and time. For the consideration of SSC, the value network idea is modified to mean that the firm is the network itself, linking its customers not to each other but to the firm itself, facilitating a more interdependent exchange relationship between the firm and its customers. Customer Satisfaction To measure the customer satisfaction of how your organisation`s `total product` performs in relation to a set of customer requirements. (Gower, 1999) If you like to measure the customer satisfaction of the customers and you need direction exactly what you are measuring. Understanding the concept of customer satisfaction is very easy and can be done by assuming yourself as a customer in a supermarket. Satisfaction is simple. If you get what you wanted and your requirements are met, you are satisfied. The starting point of a customer satisfaction management is to set the objectives. There are different customer satisfaction objectives that can be set. Customers` requirements (important ratings) Customer satisfaction (Satisfaction ratings) Comparison with other organizations PFIs (priorities for improvement) Customer satisfaction index A track able measure of satisfaction The internal perspective Firstly, you should identify customers` requirements and there are many things customers want and need but we need to identify most relative of customer requirements. Secondly, you must measure customer satisfaction. Organisational performance is directly related to customer satisfaction and list of customers` requirements. Thirdly, if you could go a bit further to analyse the customers` requirements as compared to other same organisations. (In our example `supermarket`) This will give you the opportunity to get the benchmarking. By using benchmarking, you could analyse the requirements of your supermarket customers` as satisfied or not satisfied. Fourthly, after getting the customers` satisfaction measures, you can use these measures to produce some survey outcomes and the first of that step is to identify the PFIs (Priorities for improvement) Fifth, you will need to measure the overall customers` satisfaction. We call it a satisfaction index and it will indicate us to monitor progress from the one year to the next for the overall customers` satisfaction. Finally, customers` satisfaction survey has to be done inside the supermarket to know about the understanding of employees about their customers` requirements. It will help any supermarket to indentify that if their employees know about their customers` requirements and can indentify gaps. An internal survey can also be used to help the management to make the decision making process and strategic management. (Gower, 1999) Achieving Customer Satisfaction: Customer satisfaction is measured frequently. Sampling is extensive. Surveys are quantitative as well as qualitative. The measures are taken very seriously. They are reviewed unfailingly by Top management: the development of such measures is taken very seriously as the development of budgetary measures or product reliability measures. Evaluation of people in all functions at all levels is significantly affected by the satisfaction measures. (Tom Peter, a Passion for Excellence) Customer delight seems very credible people say things like: In today`s competitive markets customer satisfaction is no longer enough; you have to delight the customers, give them something they did not expect to keep their business. In customer satisfaction, the link between customer loyalty, customer retention and profitability can make get better customer satisfaction. It has been shown that customer retention can boost profit of the supermarket as it is very easy to keep the existing customers than getting new customers. After getting the trend data and established the satisfaction- loyalty ratio in your market for your organisation, you make some models. Some companies now have `business performance models` based on their customer satisfaction management survey results that have quantified the exact links between customer satisfaction, customer loyalty, sales and profit. They know that how much one percent improvement in customer satisfaction will improve loyalty how much that contributes to profits. Precisely, this is a very powerful forecasting tool. Customer satisfaction Business success Employee satisfaction Customer Retention Figure: (Ch. BABAR 2010) Customer Satisfaction and the Performance: Customer satisfaction can be defined as more loyal customer and it involves emotional and complicated process. Every customer has certain level of product or service expectation and desire. If customer expectation level increased as a result of using that product or service, then, customer experiences satisfaction. (Simon Homburg 1998, Page 44) However, Satisfaction has also recently been described as the emotional reaction to this cognitively defined process of comparison. (Homburg and Rudolph 1995, page 31) In this context, customer experiences that the outcome of the process of comparison will not always give the correct result about the expected satisfaction outcome and actual level of satisfaction outcome. Instead, direct effect of these outcomes or satisfaction levels also interacts with satisfaction. (Bolton et al. 1991 page 376) The customer satisfaction has been in research for long time, mostly research and investigation has been done on the customer satisfaction, but, not on the customer retention. It is the experience and attitude of the employee in closest contact with customers that customers are satisfied, loyal and customer retention has been achieved. The Satisfaction is an a overall attitude of customer towards the service provider (Levesque and McDougall, 1996) The companies are more successful, later research has showed if they adopt customer retention rather than customer satisfaction. (Knox, 1998) Customer satisfaction brings many benefits. Satisfied customers are fewer prices sensitive; they purchase more items, not go to competitors and stay longer. (Zineldin, 2000) Customer satisfaction is directly related with the customer complaint process management. If customer complains more, then, it increases more customer satisfaction. Customer complains about the product or service he/she receives, then, supermarket can achieve more customer satisfaction (Johnston, 2001) The product innovations, staff service, price, convenience and business profile are all determinants of customer satisfaction. (Athanassopoulos, 2000) Later, Bejou et al. (1998) propose that customer satisfaction can be enhanced through relationships, provided they are developed and managed to the customer`s satisfaction Customer retention is not directly related with the customer satisfaction. Sometime customer do not change service provider because of the alternative circumstances, but, customer satisfaction level remain the same. Sometime customers do not have any choice to change their service provider, so, they stick with their existing provider. Hallowell (1996) argues that customer satisfaction cannot produce life time customer loyalty even though customer satisfaction has been increased, but, retention can be related with customer satisfaction. Retention can be understandable as to do business or exchange a commitment to continue with a particular company on an ongoing basis. (Zineldin, 2000) Retaining old customers are easy and cheap to keep as compared to the new customers because they are more loyal and less price sensitive. They keep their loyalty to their existing service provider and do not change their loyalty to the new service provider. It increases customer retention, satisfaction, lower price sensitivity, higher market share, higher productivity and higher efficiencies. (Reichheld, 1995) The authors suggest that in order to retain customers, companies should always change and developing their product and services to meet the ever changing needs of customers. The concept of acquiring, developing and retaining customers from a cognitive and affective perspective, they provide examples of how cognitive and affects are used to increase retention. (Desai and Mahajan, 1998) Customer satisfaction is a direct determining factor in customer loyalty, which, in turn, is a main presentation of customer retention. (Gerpott et al., 2001) Customer satisfaction can be achieved by customer retention. Customer complaint process can increase the level of customer satisfaction that result in customer retention. Employee perspective is also very important with relation of the customers. Individual relationship with the customer can boost the level of customer satisfaction. It is direct related with the mental theories of customer and employee perspectives. Managers should be aware of customer wants and needs as well as employee mental perspective. Different employees keep different level of relationship with the customers that could affect the customer satisfaction and retention level. Therefore, Managers must keep eye into employee/customer relationship and set realistic goals to achieve. (Spreng et al, 1995) Good section Customer Retention Customer retention is directly linked with the customer satisfaction. The framework guide managers to decide which part of customer satisfaction has more collision, which part of customer satisfaction needs to be improve and make strategies to retain existing customers. An individual level model of loyalty and customer retention has been developed, that can be used to predict effects of service level improvement at supermarket. Customer satisfaction has been changed recently from transactional marketing to relationship marketing. (Grà ¶nroos, Sheth and Parvatiyar, 1994) To all marketing activities directed toward establishing, developing, and maintaining successful relational exchanges (Morgan and Hunt, 1994) Customer satisfaction has been treated as essential instrument for the customer retention, has gained significant importance in relational marketing approaches. (Rust and Zahorik, 1993) Kotler sums this up when he states: The key to customer retention is customer satisfaction (Ko

Escape Through Dementia in The Yellow Wallpaper by Charlotte Perkins Gi

Escape Through Dementia in The Yellow Wallpaper   Ã‚  Ã‚   Charlotte Perkins Gilman's "The Yellow Wall-paper" is an excellent story on several levels. It works as a suspenseful thriller about the effects of mental illness. It also serves to make several points about feminism and the pervailing attitudes of her time. John, the husband, serves as a metaphor for masculine views of the time, and for the masculine side of humans, the side of reason and logic. "John is practical in the extreme. He has no patience with faith, an intense horor of superstition, and he scoffs openly at any talk of things not to be felt and seen and put down in figures" (1658). His character is almost stereotypical in its adherence to reason and its attittude towards his wife. He negates her intuition; "there is something strange about the house - I can feel it. I even said so to John one moonlight evening, but he said what I felt was a draught, and shut the window" (1658) He attributes her condition to "a slight hysterical tendency" (1658), which is, etymologically speaking, just a polite way of saying that she is instable due to being a woman. He is not interested in his wife's actual condition, rather in his diagnosis; "John does not know how much I really suffer. He knows there is no reason to suffer, and that satisfie s him" (1659). His best advice is to not use her imagination (though trapped in an ugly room), but to become more reasonable and to resist her condition through willpower. When he does put her to bed and asks her to get well, he asks, not for her own self, but with him as the motivation; "He said [. . .] that I must take care of myself for his sake, and keep well" (1663). John is reasonable and educated. He represents a stifling pr... ...eedom from the bars in the pattern. This creeping about is certainly at odds with her husband's requests. It is irrational, in that she thinks she has escaped, when it is actually time to leave for good, and she has locked herself in. She defies his orders of bed rest, physically exhausting herself crawling about and pushing the bed and biting the bed and tearing the wall-paper. She overcomes her husband's forthright sensibility by acting so crazy that he cannot deny it, cannot make sense of it, cannot do anything but faint away, leaving her to crawl right over the top of him. She has escaped his oppression by going into her dementia and embracing it. Works Cited Gilman, Charlotte Perkins. "The Yellow Wall-paper." The Norton Anthology of American Literature. Eds. Nina Baym, et. al. Shorter 5th ed. New York, London: W.W. Norton & Company, 1999: 1656-1669.

Polypharmacy Among the Elderly :: Health Care

Polypharmacy among the elderly is a growing concern in U.S. healthcare system. Elderly who have comorbities and take multiple medications are at a higher risk for potential adverse drug reactions. Elderly who take over-the-counter medications, herbs, and supplements without consulting their physician are at risk for adverse reactions associated with polypharmacy. Polypharmacy can result from patients having multiple prescribers and pharmacies, and patients who continue to take medications which have been discontinued by the physician. There is a great need for nursing interventions regarding polypharmacy, including medication reviews also known as â€Å"brown bag†. As nurses obtain history data and conduct a patient assessment, it is essential to review the patients’ medications and ask open-ended questions regarding all types of medications in which the patient is taking. In addition, the patient assessment is also an opportunity for the nurse to inquire about an y adverse reactions the patient may be experiencing resulting from medications. Nurses are in a unique position to provide early detection and intervention for potentially inappropriate medications and its associated adverse drug reactions. Project Purpose PICO Question: Among the elderly patients receiving care at Cary Medical Center on Med/Surg, who are currently taking multiple medications due to comorbidities, would reviewing medications at each provider visit reduce polypharmacy and its associated adverse reactions? Currently, through observations and clinical experience on Med/Surg at Cary Medical Center, medication is administered by the nurse. Nurses are responsible and accountable for administrating medications to patients. Patient medication education is conducted by the nurse. Medication education includes informing the patient the reason for the medication, when and how long to take the medication, drug interactions, and importance of checking with primary care provider prior to taking any over-the-counter or herbal products. If the nurse is unfamiliar with a certain medication, a drug book is available for the nurse to utilize and gain knowledge regarding the drug use, action, adverse reaction, and contraindications. Method used to conduct ROL A search for current peer reviewed research studies was conducted using CINAHL, Medline, and PubMed. The research articles were generated by utilizing the search entry with the terms of polypharmacy, polypharmacy among the elderly, adverse drug reactions and polypharmacy, and consequences and polypharmacy. After receiving a few research articles, a new search was conducted replacing the term of polypharmacy with multiple medications. These searches yielded limited research articles pertaining to the topic of polypharmacy.

Obsession and the consequence Essay

   Agrippa’s work inspired Frankenstein and he describes the effect of it, as â€Å"a new light seemed to dawn upon my mind†. This is the birth of his obsession As Frankenstein grows older his craving for knowledge dwells and if anything becomes more potent as his obsession grows. One could think that Frankenstein’s thirst for knowledge is partly driven by his fathers comments such as calling the work of Agrippa and such scientists â€Å"trash†, Frankenstein later explains that if instead of such remarks his father had taken time to explain that Agrippa’s principles had all become highly disreputable he would have â€Å"thrown Agrippa aside†. Instead he was left to read the book and decide for himself if it was â€Å"trash† or the highest level of intelligence. During the novel Frankenstein even names his father as the sole contributor to his obsession with science â€Å"if instead of his remarks my father had taken the pains to explain that the principles of Agrippa had been entirely exploded†¦ I should certainly have thrown Agrippa aside†. Frankenstein’s obsession for knowledge is constantly growing especially during his days at Ingolstadt but is accelerated when M Waldman starts to teach him. Frankenstein immediately gains a good understanding and high mutual level of respect for each other â€Å"an aspect expressive of the greatest benevolence†. Waldman later explains that â€Å"miracles† can happen, this gives wind to Frankenstein’s imagination and after Waldman’s Death ultimately leads him to fulfill his wildest dreams to be respected, obtain more knowledge and most importantly â€Å"play God†. Frankenstein’s obsession is at its strongest during the creation of the monster. By this point the thirst for knowledge has even started to take over his inner thoughts â€Å"Cornelius Agrippa, Albertus Magnus and Paracelsus the lords of my imagination†. This shows that due to Frankenstein’s self isolation, working through both day and night â€Å"darkness has no effect upon my mind† he has lost all touch with the borders of society and even reality, furthermore the use of the word Lord implies that Frankenstein looks up to Agrippa etc as if they were Godly figures. One very powerful point that Shelley puts across during the novel is that with desire and obsession come consequences; the most potent example of this comes with the consequences that come with Frankenstein’s ambition that leads to the creation of the monster. After the monster’s creation Frankenstein quickly comes to his senses and sees the now dubbed â€Å"monster† for the monstrosity it is and rejects it â€Å"how can I describe my emotions at this catastrophe†. Now rejected the monster soon learns that rejection and hatred are the only affection he will receive from man, although he does find friendship with an old blind man for a while but he is soon discovered by the man’s family, beaten and driven away. This shows that although he meant well only hatred and loneliness came as a consequence of Frankenstein’s selfishness. Now realizing he must live in solitude the monster goes back to Frankenstein to ask him to create a companion for him, â€Å"you must create a female for me with whom I can live in the interchange of those sympathies necessary for my being†¦ I demand it of you as a right that you must not refuse to concede†. This statement shows that there is a degree of control about the monster’s persona with regards to Frankenstein; furthermore the word demand implies that instead of asking Frankenstein to do this he is now ordering him as if he were a superior power and intellect, this is another consequence. Frankenstein is reluctant to fulfill the monsters request as he knows it will more than likely double the problem, Frankenstein explains his reasons for this to the monster, the monster brushes these aside and blames Frankenstein solely for any misfortunes he has endured and uses persuasive and empathetic language in order to change Frankenstein’s mind, â€Å"have I not suffered enough that you seek to increase my misery† this language Shelley uses makes the reader start to sympathise for the monster. In addition to this the monster threatens not just Frankenstein but his loved ones also, â€Å"if I cannot inspire love I will cause fear† this is a threat aimed at Frankenstein’s one real weak point his family. Frankenstein eventually agrees to make his companion and is told â€Å"I shall watch the progress with unutterable anxiety†¦ when you are ready I shall appear†, this implies that now that Frankenstein has agreed to take the task he cannot escape it unscathed. When Frankenstein eventually decides not to complete his â€Å"most abhorred task† the monster is enraged and holds to his threat â€Å"if I can not inspire love I will cause fear†. Because of Frankenstein’s refusal to make the monster a companion the monster starts to kill his family, starting with his younger brother Will, he later kills his wife Elizabeth on their wedding night and then his father dies, this is but another consequence of his obessesion. The death that seems to effect Frankenstein most is that of Elizabeth, he describes the effect as â€Å"why am I here to retale the destruction of the best hope an purest creature of Earth†, this means that he has played a major part in the destruction of not only his wife but the â€Å"purest being on Earth†. Frankenstein eventually pays the ultimate consequence for his creation of the monster with his life. After all the death of his loved ones that he has had to endure Frankenstein finally decides he has nothing more to loose and decides he will find and confront the monster but because of exhaustion he cannot go on, there is a strong sense of irony about the deaths of Frankenstein and his loved ones as they all came as a consequence of Frankenstein wanting to create life. Frankenstein is a well-known classic about on man’s ambition to create life, but ironically as a result of its creation; ultimately life is destroyed. 1 Jack Sponder Explore Discuss and Consider the ways in which Shelley Presents the Discovery Scientific Possibilities, Obsession and Consequences of desire In Frankenstein Show preview only The above preview is unformatted text This student written piece of work is one of many that can be found in our GCSE Mary Shelley section.